Welcoming a new baby brings joy but it also brings financial challenges many families do not anticipate. In response, Aldi UK has relaunched its Mamia New Parent Fund for 2026, giving families the chance to win £100 in Aldi vouchers every week throughout the year.
This initiative aims to support parents with the costs of essential baby items, recognising that everyday purchases like nappies and wipes can strain household budgets.
What Is Aldi’s Mamia New Parent Fund?
The Mamia New Parent Fund is a nationwide programme run by Aldi UK that will award one family a £100 voucher each week in 2026 totalling up to £5,200 over the course of the year. Each voucher can be redeemed in any UK Aldi store and used toward baby essentials.
The programme is open to families who purchase from Aldi’s Mamia range, which includes nappies, baby wipes, baby food and toiletries. These products are designed to offer quality and value compared with many branded alternatives.
How Can New Parents Apply for the £100 Weekly Mamia Fund?
Applying for the Mamia New Parent Fund is straightforward:
- Make a purchase of any Mamia product in a UK Aldi store.
- Keep your receipt this will be required to enter.
- Send an entry email to mamiaparentfund@aldi.co.uk with:
- Your full name
- Your email address
- Your country of residence
- A photo or copy of the receipt showing your recent Mamia purchase dated within the last seven days.
- Each week, one valid entry is randomly selected to win a £100 Aldi voucher.
Entries are accepted from 23 January 2026 until 23 January 2027, and each entrant must be aged 18 or over and resident in the UK to qualify. There is no cash alternative, and the voucher is non‑transferable.
Can Grandparents or Guardians Enter the Mamia Fund on Behalf of Parents?
- Clarify eligibility for non-parent caregivers
- What the terms and conditions say about who can apply
- Scenarios where a grandparent or legal guardian might qualify
- Tips for making valid entries in these cases
What Does the Mamia New Parent Fund Cover?
Each £100 voucher can be spent on any products in Aldi stores with a focus on baby and family essentials. While most items in the Mamia range are eligible, some specific exclusions apply (for example, certain first‑stage infant milk formulas may not be covered under the voucher terms). Parents should check the full list of terms and conditions for details before redeeming their voucher.
Why Is Aldi Supporting New Parents in 2026?
Aldi chose to relaunch the fund in 2026 after high interest from families in 2025. The retailer’s own insights show that nearly one in five new parents (17%) were caught off guard by how frequently they needed to buy nappies and how quickly the costs added up after their baby arrived.
Aldi’s Chief Commercial Officer at Aldi UK commented that while adding a baby to the family is a joyful time, it can also increase financial pressure. The fund is designed to provide practical assistance at a moment when everyday basics really count.
Real Stories: How the Fund Can Help Families
Many families juggling parental leave, childcare arrangements, and general living costs have found that even a modest weekly contribution can offer real relief. For example, if a family wins a weekly voucher, the extra £100 can significantly offset costs for essentials such as nappies, wipes, and baby food items that are purchased frequently and can quickly add up over time.
This support can mean the difference between cutting back in other areas or simply easing overall financial stress in those early months with a newborn.
Tips to Make the Most of Aldi’s Mamia Baby Range
To maximise the value of the Mamia New Parent Fund:
- Shop strategically: Plan your weekly Aldi shop to include essential baby products alongside your family’s regular groceries.
- Compare savings: Aldi data suggests parents using Mamia nappies could save up to £380 over the first year compared with branded equivalents.
- Combine offers: Keep an eye out for Aldi baby events or promotions that might work alongside the fund.
- Plan ahead: Using the voucher for items such as bulk packs of nappies or wipes can stretch its value further.
Is This Fund Here to Stay?
The Mamia New Parent Fund has been brought back for a second year as a direct result of positive feedback and high participation in 2025. While Aldi has not confirmed long‑term plans beyond 2026, this iteration reinforces its commitment to supporting families through practical savings and quality products.
Can You Boost Your Chances of Winning the Mamia Fund?
Although the Mamia New Parent Fund winners are chosen at random, there are practical steps you can take to increase your chances of being selected or at the very least, avoid missing out due to technicalities or overlooked rules.
1. Submit Regularly
Each family is allowed to enter once per week, and a new winner is selected every week throughout the year. That means 52 chances to win in total. By making a qualifying Mamia purchase and submitting an entry each week, you maximise your opportunity to be selected. Even if you’re not successful one week, staying consistent gives you a better shot in future draws.
2. Follow the Guidelines Precisely
Many entries are disqualified simply because they don’t meet the submission requirements. Always ensure your entry includes:
-
A clear photo or scan of your receipt showing a Mamia purchase
-
The date on the receipt (must be within the past 7 days)
-
Your full name and contact details
Double-check that all fields are filled in and that your email is correctly formatted before sending it to the designated address. Aldi is strict about adhering to these rules.
3. Stay Informed Through Aldi Channels
Aldi occasionally shares important announcements, deadline reminders, and even additional giveaways on its social media pages and email newsletter. Following their official Instagram, Facebook, and Twitter accounts or subscribing to email alerts can ensure you’re among the first to know if there are changes or bonus opportunities, such as special draws or baby product promotions that complement the fund.
By being proactive and well-informed, you not only reduce the chance of a rejected entry, but also stay ahead of others who may miss out due to simple errors or missed announcements.
How Does Aldi’s Fund Compare to Other Baby Support Schemes?
| Feature | Mamia New Parent Fund | Typical Supermarket Baby Support |
| Weekly voucher value | £100 | Varies (often lower) |
| Total annual value | £5,200 | Typically under £1,000 |
| Eligibility | Open to all UK parents with Mamia purchase | Often limited to loyalty programmes |
| Products covered | Broad range of essentials | Varies |
Aldi’s programme stands out because of its consistent weekly support, broad eligibility and total annual value. Meanwhile, other supermarket schemes may focus on one‑off discounts or loyalty points that accrue slowly.
Conclusion
For UK families with a newborn or expecting one soon, the Mamia New Parent Fund represents a genuine opportunity to ease financial pressures that come with daily baby care. With relatively simple entry requirements and a high potential annual value, it is worth considering for those already shopping at Aldi or considering switching some of their weekly purchases to the retailer’s Mamia range.
FAQs About Aldi’s Mamia New Parent Fund
Who is eligible to enter the Mamia New Parent Fund?
Entry is open to UK residents aged 18 or over who have made a purchase of a Mamia product from Aldi and can supply a valid receipt.
How often are winners selected?
One winner is selected every week throughout 2026.
Can the £100 voucher be spent on any Aldi product?
Yes, aside from a few exclusions listed in the terms and conditions, the voucher can be used on most products in Aldi stores.
Do entrants need to buy something specific to enter?
Yes, entrants must have purchased from the Mamia baby range and include a receipt from that purchase.
Can families enter more than once?
Each person may enter the draw once with one valid entry; multiple entries from the same person are not permitted.
What happens if a winner doesn’t respond?
If Aldi cannot contact a winner within seven days, they may select an alternative winner for that week’s voucher.
Does winning affect eligibility for future years?
Winning does not automatically give eligibility for future funds; families must enter again in subsequent years.