July 23, 2024
business analytics tools

Top 10 Business Analytics Tools for Successful Businesses

Growth is a constant challenge for business owners. They need to nurture their business and also expand it. To do so, they must employ effective tools and processes. As a business owner, you must have a data-driven business that helps you make strategic decisions, drive growth, and optimize your business processes. But data analysis can be tedious if you don’t have the right tools or software. Besides, it can be expensive. Fortunately, businesses today have various analytics tools at their disposal that help them accomplish data-driven tasks faster and with a reduced learning curve or cost. The analytics tools in this list are ideal for all types of businesses: startups, large-scale companies, or e-commerce stores. And all the tools mentioned here come with a free trial offer or individual plans you can purchase to suit your requirements.

What Are Business Analytics Tools?

What Are Business Analytics Tools

Business analytics tools are software solutions to analyze data collected from business processes. Business analytics applications provide a comprehensive view of key insights to improve efficiency and profitability. Business analytics tools can identify trends and forecast future outcomes using descriptive, predictive, diagnostic, and prescriptive analytics. Descriptive analytics involves data analysis to understand business processes and generate insights. Predictive analytics involves the analysis of data to identify likely outcomes or trends. Finally, business analytics involves the analysis of data to identify business opportunities or threats.

In recent years, business intelligence (BI) tools have gained a lot of popularity with organizations big and small across the world. These tools help organizations systematically gain a real-time view of their business data by enabling them to collect data from various sources, analyze it quickly, and draw conclusions.

Business analytics is widely used in organizations across various sectors to evaluate complex processes, algorithms, and datasets to discover better solutions. Through this process, organizations can discover improvements in their business operations that can lead to increased efficiencies and improved profitability.

BI tools help organizations better understand the data they have access to and make informed decisions for their business objectives. They help businesses analyze data quickly and draw conclusions faster than any other tool or technology can do.

Most importantly, BI tools help organizations develop a vision for their digital transformation journey and accordingly shape their business intelligence platform.

How to Choose the Right Business Analytics Tools?

How to Choose the Right Business Analytics Tools

To choose the business analytics tool that best fits your needs, it’s essential to understand the data your company needs to analyze. This will help you determine whether a cloud-based, on-premises, or hybrid deployment model is right for your organization. Additionally, consider the features available in the analytics tool, such as scalability, security, and flexibility. These factors can help you identify a reliable tool that provides actionable insights. In addition to reviews and recommendations from other customers, it’s also vital to consider budget and desired level of complexity when making a business analytics tool selection.

Top 10 Business Analytics Tools

1. Microsoft Power BI

Microsoft Power BI

Microsoft Power BI is a powerful business analytics tool that can help data analysts and business professionals easily create insightful business intelligence reports. It’s a powerful tool for data preparation, discovery, and dashboards. This tool is aimed at data analysts and small-scale reporting. It integrates with Excel and Office 365 and offers features like data visualization, data mining, business intelligence, analytics, and report sharing. Its three versions—Desktop, Pro, and Premium—have different capacities and features. Power BI is relatively low-cost and provides business insights through an easy-to-use interface. Overall, it is a great tool for businesses of all sizes to gain valuable insights from their data.

2. Oracle NetSuite

Oracle NetSuite

One of the best business analytics tools for successful businesses is Oracle NetSuite. It is an end-to-end enterprise software suite that integrates data, applications, and business processes to drive business performance. It helps companies analyze their data, innovate faster, and make more informed decisions. It can be used by small and medium-sized businesses to harness the power of big data and optimize processes across every aspect of their business. The software also provides numerous reports to help companies better understand their operations and make informed decisions.

3. Qlik


Qlik is a business analytics software company that is a leader in business intelligence (BI) tools. It offers a wide range of business intelligence tools, such as Qlik Sense, Qlik View, and Qlik Analytics Platform. Qlik Sense is a business analytics software product that helps businesses manage data-driven decisions. The tool’s unique features make it a popular choice among business analysts and data scientists.

It’s easy to deploy, learn and use, doesn’t require prior programming experience, and provides real-time insights on data. It can be downloaded for personal use or installed on a desktop or laptop computer or a server. The Qlik analytics platform enables business users to develop, extend and embed visual analytics in existing applications and portals. Thus they can analyze data quickly and easily without learning advanced programming languages or tools.

4. HubSpot


HubSpot is a marketing analytics software platform that provides a comprehensive analytics platform with built-in analytics and reports to measure the performance of marketing campaigns. It allows users to analyze site performance with key metrics and filter analytics by country or URL structure. The platform offers detailed reports for each marketing channel, allowing users to track and analyze data for each channel. It can detect issues that cause funnel drops, measure impacts, fix bugs, and find solutions for any issues. HubSpot also offers indexing of entire sites and user interactions, helping to optimize the customer experience. With this tool, businesses can improve their analytics-driven decisions and analysis-driven business intelligence.

5. Axure


Business analytics tools, like Axure, are used to review complex business processes, algorithms, and broader data sets. They’re capable of processing data, analyzing trends, and creating visualizations to display information in an easily-digable format. Business analytics tools allow businesses to analyze their internal and external data, interpret visualizations to draw insights and make intelligent decisions. They can help businesses identify business opportunities and risk factors more quickly, allowing them to focus on business growth and development.

In addition to business analysis tools, business intelligence tools can also be valuable for businesses seeking real-time insight into customer behaviour and business intelligence. These tools provide users with the ability to discover, plan, and act on real-time insights with AI-powered planning and analytics. Thus, they are capable of helping businesses make informed decisions that can lead to improved business operations and profitability. Overall, business analytics tools help businesses analyze data quickly and easily without compromising the power of big data analytics.

6. Trello


Trello is a business analytics tool that provides organizations with real-time insights and analytics on the performance of tasks and projects. It enables users to organize and prioritize their tasks and projects in an efficient manner. Trello also provides features such as real-time updates, reporting, scheduling, and custom dashboard creation for business intelligence. These features ensure that organizations are able to analyze data and make informed decisions regarding their business analytics. Trello’s reporting features enable users to generate customized reports and track progress over time. This helps business analytics stakeholders stay on top of their data and analysis throughout the entire process.

7. IBM Cognos Analytics

IBM Cognos Analytics

IBM Cognos Analytics is a self-service, web-based analytics platform that offers reporting, data analytics, KPI monitoring, events and metrics. IBM Cognos Analytics integrates with IBM Watson Analytics which uses artificial intelligence and natural language processing to make insights more accessible. IBM Cognos Analytics allows users to access data to create dashboards and reports and can be deployed both on-prem or as a hosted solution via the IBM Cloud.

With IBM Cognos Analytics, users can access data easily and create insightful dashboards and reports using AI-powered analysis recommendations. The software also allows users to ask questions in plain English, making it a great tool for business analytics. Overall, it’s a great option for business analytics if you want a self-service platform with a variety of features.

8. TIBCO Spotfire

TIBCO Spotfire

Handle data analytics and business intelligence tasks with TIBCO Spotfire, a complete business intelligence and data discovery platform that can perform in-depth analysis and robust visual reporting powered by artificial intelligence. It offers data streaming technology, natural language search, AI-powered data insights, and point-and-click tools for predictive analytics modelling.

The platform features scalability, statistical analysis capabilities, and the capacity to analyze text-based unstructured data. It features interactive visualization tools for data analysis, data preparation capabilities for fast data analysis, enterprise-class governance features for a secure environment for analytics workflows, and advanced analytics capabilities for advanced analytics modelling.

As a business intelligence platform with embedded business intelligence functionality, TIBCO Spotfire offers traditional reporting capabilities along with the flexibility of self-service BI.

9. SAS Visual Analytics

SAS Visual Analytics

SAS business analytics software is a tool loaded with statistical tools ideal for data mining and analysis of large-scale data. The platform allows users to inspect and transform unorganized text data into relevant information to help draw meaningful insights. SAS business analytics software can convert raw data into meaningful insights by simplifying the process of analyzing large sets of data in less time. This helps organizations make more informed decisions that lead to improved business performance.

With its robust features, SAS business analytics software is a reliable tool suitable for any organization’s data mining process. This software can help users uncover key relationships, outliers, and clusters by taking a comprehensive look at business data. It also enables users to create meaningful analyses and graphs from big data.

10. Apache Spark

Apache Spark

Apache Spark is a data- analytics software designed for big data. It is a popular tool among business professionals due to its quick speed and focus on optimizing performance. It is a flexible, machine learning-based tool that can easily be integrated with the Hadoop ecosystem and has its own machine learning library, making it ideal for business analytics. Users have the flexibility to create visualizations and dashboards on demand or uncover insights through data analysis. Additionally, it has flexible on-premise or cloud deployment models, making it suitable for enterprise-scale analytics.

Overall, Apache Spark offers a strong platform for business analysis. It excels in terms of performance and scalability, making it a valuable tool for business analysis.

Benefits of Business Analytics Tools

Benefits of Business Analytics Tools

Business analytics tools are a valuable asset for businesses looking to gain a better understanding of their customers and measure their return on investment. Business analytics tools provide businesses with the knowledge and functionalities to efficiently manage their data, helping them make informed strategic decisions. These tools allow organizations to take advantage of the massive amounts of data they produce, setting them apart from competitors in a big way. With business analytics tools, businesses are able to analyze data quickly and easily, providing a convenient platform for analysis. This helps businesses stay on top of their business intelligence and act swiftly when necessary.

Business analytics tools also help organizations optimize business processes, making it easier for businesses to make informed decisions regarding their business strategies. This leads to improved business efficiency and profitability. Finally, business analytics tools provide a competitive edge and can help organizations enhance the customer experience, leading to higher customer retention and satisfaction levels.


The business analytics tools discussed above are a few of the most popular business analytics tools that can help you gain a competitive edge in data-driven business decisions. They provide analysis and visualization tools to help business leaders make smarter decisions, allowing them to shorten the learning curve and drive business performance. Each tool has its own benefits and shortcomings. It is vital to consider your business requirements and data availability before choosing a tool. However, if you understand the business data needs and data preparation, selecting a tool that meets your business analytics requirements is easier.

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