The Skills Marketers Need to Stay Ahead of AI
“I spend most of my time in the trenches of the most unglamourous parts of marketing – data pipelines, tracking systems, attribution rules and the operational plumbing that determines whether an “AI-optimised” budget is actually optimising for profit or just spending efficiently in the wrong direction. – Kris Irizawa, COO of integrated marketing consultancy firm E-Boost […]

