July 13, 2024
5 Marketing Tactics To Get Ahead Of The London Gridlock
Business

5 Marketing Tactics To Get Ahead Of The London Gridlock

According to recent statistics, as many as 1.04 million businesses are located in London. This amounts to 29.3% of all UK businesses, making it rank 1st among 12 regions for the number of companies that are located within its borders.

If you have recently started building a business in London, then you aren’t exactly going to be short of competition.

Marketing, in particular, is going to be a bit of a challenge. No matter if you are a B2C or B2B company, if you are marketing specifically to the London buyer, you’re going to find it difficult to stand out from the crowd.

Marketing campaigns have only grown more complex over the last few years, with many companies doing all they can – and focusing a large portion of their budget – to pinpoint all the right channels for maximum impact.

For this reason, many new companies end up finding their revenue stagnant behind the mass of competitors, with a marketing campaign that has not quite done enough to cut through and take the lead.

5 Marketing Tactics To Get Ahead Of The London Gridlock

So what tactics should you use to stand out from that crowd and get ahead of the London gridlock? Here are five that you must implement as soon as possible:

1. Keeping It Real

Keeping It Real

If you are running a B2B company in London, one of the best b2b marketing channels can be found in events. This is a way to keep it real and get to know your potential customers, existing customers and competitors on a personal basis. Relationships are very important when it comes to B2B, so a good, trendy in-person event can allow people to put a face to your company and get to know you beyond a screen.

2. Taking Advantage Of The Latest Trends

Social media is, of course, very important both for B2C and B2B. With solid social media management, you can get a good business idea of who your customers are – both inside and outside London – and what they are looking for in your company. You can also gather all the data and metrics to understand what products are working and what your customers might be interested in when it comes to future innovations.

3. Keeping It Old School

Keeping It Old School

Last year, the average email open rate was 21.5% across all industries. The power of email, then, cannot be understated. Despite the impact of social media, emails are still one of the frontrunners when it comes to digital marketing. Of course, many other competitors in that London gridlock will be utilising the same channel, so make sure you differentiate yourself with curated and personalised emails that can draw the customer in and spark engagement.

4. Building Your Content

Many of your competitors will assume that short-form, snappy content – a la social media – is the most successful in 2023. But actually, long-form content is still very popular, and it can do a good job of really engaging existing customers if you are running a B2B organisation. Work out how to write a blog for your business, and make sure to keep it entertaining and engaging and encourage your readers to make a move from the blog page to the products page of your business website.

5. Forming Your Team

Forming Your Team

Last but not least, make sure that you build a team, either through in-person events or on social media. You will find that a lot of your marketing is done by your customers themselves, so encourage them to share your products, use specific hashtags, and create a bit of a buzz around your company. Word of mouth can never be overlooked, so keep it in mind and ensure that you do enough to get your name on the lips of as many Londoners as possible.

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