Among the many analytics tools you can incorporate into your business to improve your marketing efforts, call tracking software is one of the best.
Top 5 Reasons to Implement Call Tracking in Your Business
If you want to understand why so many businesses are choosing to implement a call tracking UK software today, have a look at these top five reason
Extensive customer insights
Call tracking software offers a range of valuable insights to help you understand how your customers engage with your marketing campaigns.
For every call you receive, the software can pinpoint the exact marketing source that generated the call, as well as every touchpoint visited before, during, and after the interaction.
This can give you a vivid picture of your customer journeys, so you can accurately identify which areas of your marketing are most effective at driving leads and sales. Then you can develop the right marketing strategies fuelled by this meaningful data.
Increased conversion rates
If you want to increase your conversion rates it’s important to monitor them, which is why call tracking should be a go-to tool for marketers.
You’ll clearly see the areas of your marketing that drive the most conversions across all of your channels, so you know where to develop new activities.
For example, you could detect a large number of calls coming from customers who followed a link to your website from a Facebook post.
Evidently, these campaigns will be the most important areas to target when creating new strategies, so you can further increase conversions.
Tracking your valuable leads
You can also use the software to more accurately track your most valuable leads. These are customers who are most likely to make a call or purchase as a result of your marketing.
The software can show you the number of calls compared to website visitors through the visitor-to-call ratio (VCR). You can distinguish the true value of a campaign, as a high VCR means a higher number of calls for every visitor.
Campaigns producing a high VCR are a good place to find valuable leads, and you can closely monitor this activity to ensure consistent performance.
Tailored campaigns for specific audiences
Once you understand your customers through the software’s insights, you can tailor your campaigns to target specific audiences – yielding better results.
For instance, you might find that conversion rates are higher with campaigns focused on a certain type of content – such as messaging surrounding a new product launch.
Adjusting your new campaigns to replicate this content and match the current customer preferences, will in turn boost your leads.
A more accurate marketing budget
With call tracking, you can have a clearer idea of how to split your marketing budget for an optimal return on investment (ROI).
Identifying the areas of your marketing efforts that produce the most calls, and those generating the least, means you can direct more of your resources to the former and less to the latter.
This can help you cut costs on campaigns that aren’t performing well, and only invest in your more fruitful activities.
This will increase your overall ROI and lower your cost per lead.
These are just a few of the many reasons why you should consider call tracking for your business.
Whether it’s in-depth customer insights, smarter tracking for your leads, or a more efficient budget, there are a variety of benefits waiting to be gained with the right platform.