In the lead-up to the 2026 London mayoral election, Reform UK has positioned itself as a challenger to the political mainstream. As Londoners seek alternatives to long-standing policies on crime, transport, and taxation, the party’s candidate, Howard Cox, enters the race with a campaign focused on reversing ULEZ expansion, supporting small businesses, and addressing public safety concerns. This guide explores who he is, what he stands for, and how his candidacy could shape London’s future.
What Is the Reform UK Party and Its Role in London Politics?
Reform UK, originally founded as the Brexit Party in 2018 by Nigel Farage, was initially designed to support Britain’s exit from the European Union. Following the UK’s departure from the EU, the party rebranded itself as Reform UK, shifting its focus toward national reform policies including taxation, immigration, and public services.
In London, a city with traditionally liberal leanings, Reform UK is positioning itself as a challenger to what it views as mismanagement by mainstream parties.
Over recent years, the party has made incremental gains in local elections and media presence, attracting voters frustrated with rising living costs, expanded environmental regulations, and urban crime rates. The 2026 London mayoral election represents a pivotal opportunity for Reform UK to establish a foothold in metropolitan governance.
Who Is Representing Reform UK in the 2026 London Mayoral Election?
In the 2026 London mayoral race, Reform UK is fielding Howard Cox as its candidate. Known primarily for his work with the FairFuelUK campaign, Cox has built a reputation as a vocal critic of Ultra Low Emission Zones (ULEZ) and increased fuel duties. His candidacy aligns closely with Reform UK’s focus on working-class advocacy and opposition to what the party describes as “green taxes.”
Cox has no prior experience in elected office, but he brings with him years of policy campaigning and public engagement. His platform is heavily rooted in issues affecting London’s drivers, small business owners, and those sceptical of current environmental legislation.
Since the announcement of his candidacy, Cox has participated in various media interviews and public discussions, positioning himself as an “outsider candidate” aiming to disrupt the political status quo at City Hall.
What Are the Key Policies of the Reform UK Candidate for London?
Howard Cox’s campaign for Mayor of London reflects the national Reform UK agenda, adapted for urban governance. His policies address several contentious issues facing Londoners today.
Crime and Policing
Cox supports an increase in police funding and a more robust enforcement strategy to combat street crime, burglary, and knife violence. He aims to empower local communities by decentralising parts of police oversight.
Transport and ULEZ
A vocal opponent of ULEZ expansion, Cox promises to reverse current emissions charges, arguing they disproportionately affect lower-income residents. He supports incentives for cleaner vehicles but rejects mandatory taxation.
Housing and Development
He advocates for faster development approval processes and criticises current regulations that he believes stifle construction and drive up housing prices.
Tax and Business
Cox proposes tax relief for small business owners and believes red tape has deterred entrepreneurship in the city.
Immigration and Integration
The Reform UK candidate aligns with the party’s national stance on controlled immigration and emphasises integration through education and employment.
How Does the Reform Candidate Compare to Other 2026 London Mayoral Contenders?
Here’s a comparison of how Howard Cox stacks up against other major candidates:
| Candidate | Party | Main Focus Areas | ULEZ Policy | Background |
| Howard Cox | Reform UK | Crime, ULEZ reversal, small business | Opposes ULEZ | Fuel campaigner, activist |
| Sadiq Khan | Labour | Climate, transport, housing | Strongly supports ULEZ | Incumbent Mayor |
| Susan Hall | Conservative | Policing, infrastructure, transport | Will scrap ULEZ | Former council leader |
| Zoë Garbett | Green Party | Environment, social justice | Expand ULEZ and cycling | Social policy consultant |
| Rob Blackie | Lib Dems | Education, housing, civil liberties | Modify not scrap ULEZ | Digital strategist |
Polls indicate that Cox may draw votes from Conservative-leaning and non-partisan voters concerned with urban overregulation and high taxation. However, his lack of political experience could be a hurdle when matched against seasoned candidates.
Why Are Some Londoners Supporting the Reform UK Mayoral Candidate?
Many Londoners, particularly those living in outer boroughs, have expressed dissatisfaction with current transport and environmental policies. ULEZ expansion has been a critical flashpoint, with some residents claiming they are unfairly penalised for owning older vehicles despite limited public transport alternatives.
Cox’s opposition to ULEZ has resonated with this group, alongside his pro-business rhetoric and promises to simplify tax codes. Online reviews and forums also reflect growing frustration with crime rates and housing affordability, areas Cox has pledged to tackle with urgency.
There is also an appetite among voters for “non-establishment” voices in city politics, and Cox’s outsider status appeals to those disillusioned with traditional party lines.
What Are the Challenges Facing the Reform Candidate in the 2026 Election?
Despite building momentum in specific voter segments, Howard Cox faces several structural challenges in his bid for Mayor.
Firstly, Reform UK remains a minor party in London, which limits access to funding and media exposure compared to Labour or Conservative candidates. Additionally, the city’s diverse and largely progressive electorate may not align with the party’s right-wing national platform.
Media criticism has also focused on Cox’s perceived lack of experience in governance, questioning whether his activism background translates into effective policy leadership. His ULEZ stance, while popular among some, has drawn backlash from environmental groups and public health advocates.
These factors combined make it a difficult race for Cox, but not an unwinnable one especially if public dissatisfaction with the incumbent continues to rise.
How Can Voters Learn More About the Reform London Mayor Candidate?
Voters interested in learning more about Howard Cox and his campaign can explore multiple resources:
- Official Website: The Reform UK party website features a full manifesto and policy documents.
- Social Media: Howard Cox is active on Twitter/X, Facebook, and YouTube, where he frequently posts updates and campaign content.
- Public Debates: Cox has confirmed participation in several mayoral debates, which will be broadcast online and on local television.
- Community Events: The campaign plans several town-hall style events across London’s boroughs, especially in areas most affected by ULEZ policies.
These channels allow voters to engage directly with the candidate’s views, ask questions, and form their own opinion.
What Is the Potential Impact of a Reform UK Win in London?
A Reform UK win in London would be nothing short of historic. It would mark the first time a party outside the traditional political establishment took control of the capital. The immediate impacts could include:
- ULEZ Reversal: An overhaul or complete dismantling of current emissions zones
- Budget Restructuring: Reallocation of funds toward policing and transport infrastructure
- Public Sentiment Shift: A signal of changing priorities among London voters
- National Implications: A boost to Reform UK’s credibility in future general elections
However, such a win could also face legal and legislative resistance, especially from borough councils and Parliament, potentially stalling major reforms.
What Should Voters Consider Before Choosing the Reform Candidate?
While Cox presents himself as a refreshing alternative, voters should critically evaluate:
- Are his policies fully costed and realistic?
- How would his reforms affect public services and environmental outcomes?
- Does his lack of political experience hinder or help his ability to lead?
Making an informed decision involves balancing policy promises with practical execution, as well as considering how leadership changes affect long-term city development.
Conclusion
As the 2026 mayoral race gains momentum, the Reform London Mayor candidate, Howard Cox, presents a distinct alternative to the city’s political status quo.
Backed by Reform UK, his campaign taps into growing concerns around transport, taxation, and public safety. While challenges remain, his candidacy reflects a shifting political landscape and Londoners will ultimately decide whether his vision aligns with the future they want for their city
FAQs About the Reform London Mayor Candidate
What makes Howard Cox different from other mayoral candidates?
Howard Cox brings an activist background rather than a political one, focusing on transport reform and taxation rather than social justice or environmentalism.
Is Reform UK considered a far-right party?
Reform UK is generally categorised as right-wing or populist, but it distances itself from extremist labels. It focuses on economic liberalism and reduced government intervention.
Can the Reform UK candidate win in a progressive city like London?
While it’s a challenge, pockets of support in outer boroughs and among specific demographics could make the race closer than expected.
How does Howard Cox plan to fund his policies?
Most policies are framed around budget reallocation and administrative cuts rather than increased spending, although detailed costings are limited.
What is the Reform UK stance on public transport?
Cox supports investing in road infrastructure and alternative transport options but opposes charges like ULEZ that penalise vehicle ownership.
Will Howard Cox attend mayoral debates?
Yes, he has confirmed attendance at upcoming mayoral debates, including televised and community-led events.
How can I contact or volunteer for the Reform UK campaign?
The campaign’s official website provides options for volunteering, donations, and direct contact with the candidate’s team.