Octopus Energy Heat Pump Ad Banned: What UK Businesses Should Learn in 2025?
In July 2025, the Advertising Standards Authority (ASA) banned an Octopus Energy advertisement promoting heat pump installations “from £500,” ruling it misleading and non-compliant with UK advertising standards. The case has sparked discussion in the green energy and marketing sectors, as it highlights the importance of clarity, transparency, and substantiation in advertising. For businesses, especially […]

